21 feb. 2009

Best Books Ever Written on Marketing or Media

AdAge staff picks: 

 "Where the Suckers Moon" by Randy Rothenberg

 "20 Ads That Shook The World" by James Twitchell

 "A Whole New Mind" by Daniel Pink

"Positioning" by Jack Trout and Al Ries

"Madison Avenue and the Color Line" by Jason Chambers

"The Tipping Point" by Malcolm Gladwell

 "It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business is Driven by Purpose" by Roy Spence with Haley Rushing

"The Big Sort: Why the Clustering of Like-Minded America Is Tearing Us Apart"

"Beer Blast" by Phillip Van Munching

"Doing What Matters" by James M. Kilts

"Desperate Networks" by Bill Carter

"The New Media Monopoly" by Ben Bagdikian

"Liar's Poker" by Michael Lewis

"Direct Marketing: Strategy, Planning, Execution" by Edward Nash

"Groundswell" by Charlene Li and Josh Bernoff

"The Amazing Adventures of Kavalier and Clay" by Michael Chabon

"Sunday Money: Speed! Lust! Madness! Death! A Hot Lap Around America with Nascar" by Jeff MacGregor

"99 Francs: A Novel" by Frédéric Beigbeder